The Negroni – a classic, simple and beautifully balanced drink. Quite possibly the most perfect aperitivo (cocktail before dinner), it is equal parts gin, sweet vermouth and Campari – this drink stimulates and inspires all at once. Enter Negroni Week where the motto is ‘A Drink For Your Cause’ and hundreds of bars and restaurants come together to celebrate the classic cocktail while raising money and awareness for great causes around the world; It’s Aperitivo + philanthropy!
On a personal note, I’ve had a play with a few different gins varying in flavour profiles and ABV% (alcohol by volume) but a good London Dry style gin will always prevail. Go on, treat yourself to a bottle of Sipsmith Gin. I’ve learnt along the way that you don’t want the gin to overshadow the Campari – it would defeat the purpose of a good classic Negroni. So here’s to a drinking for a good cause and gin experiments.