The Negroni – a classic, simple and beautifully balanced drink. Quite possibly the most perfect aperitivo (cocktail before dinner), it is equal parts gin, sweet vermouth and Campari – this drink stimulates and inspires all at once. Enter Negroni Week where the motto is β€˜A Drink For Your Cause’ and hundreds of bars and restaurants come together to celebrate the classic cocktail while raising money and awareness for great causes around the world; It’s Aperitivo + philanthropy!

On a personal note, I’ve had a play with a few different gins varying in flavour profiles and ABV% (alcohol by volume) but a good London Dry style gin will always prevail. Go on, treat yourself to a bottle of Sipsmith Gin. I’ve learnt along the way that you don’t want the gin to overshadow the Campari – it would defeat the purpose of a good classic Negroni. So here’s to a drinking for a good cause and gin experiments.